//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - mS9 DNA Test

mS9 DNA Test

Minisite & Collateral Design

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN





COLLATERAL DESIGN

//// SharpMotion :: Portfolio - Yùn Tea

Yùn Tea

Tea Art of the Chinese Horoscope

ABOUT

Yùn Tea (茗願茶) is a premium tea gift collection with the concept of Chinese zodiac and horoscopes, incorporating a bilingual brand identity, that helps to promote this Chinese cultural tradition to the worldwide people through an innovative approach and contemporary tone of voice. The graphic style of western chinoiserie willow pattern has been manipulated with the eastern Chinese papercutting zodiac character, that creating a unique visual identity which is related to tea and zodiac lucky flower.

This project has won the German Design Award 2018 in Excellent Communications Design - Packaging

and

A' Design Award in Graphics and Visual Communication Design Category, 2016 - 2017.



Teapot-shaped premium tea packaging (Pig)



Teapot-shaped premium tea packaging (Rat, Ox and Tiger)



Teapot-shaped premium tea packaging (Rabbit, Snake and Sheep)



Teapot-shaped premium tea packaging (Monkey, Rooster and Dog)



Alternative approach of teapot packaging (Dragon - Wooden box with laser engraving)



Yùn Tea bilingual brand identity



A set of twelve zodiac identities (Re-interpretation of chinoiserie willow pattern with the connotation of tea and zodiac lucky flower)



Complete artwork of outer packaging net (Dragon)





Complete artwork of outer packaging net (Horse)





Complete artwork of outer packaging net (Pig)



Individual flower-tea bag packaging (Dragon, Horse and Pig)



The packs are deliberately arranged and presented as a floral pattern, it also symbolizes the shape of a Chinese lucky windmill



Infographic brochure (Horse)

The structure and unfolding process is just a metaphor of flower blooming. By further reflecting the concept of lucky windmill, the layout is arranged so that all contents are oriented towards the centre, while reading the leaflet, people will rotate it naturally and simulate the action of turning the windmill and having a good fortune



Infographic brochure (Dragon and Pig)




Leaf-shaped tea bag tag that links up the specific horoscope website for the purpose of presenting the monthly luck prediction

DESIGN REPORT



Yùn Tea Design Report
(PDF download: 5MB)

ALTERNATIVE DESIGN



Packaging design for Lufthansa Group (HK) CNY 2018 “Year of the Dog” promotional gift

//// SharpMotion :: Portfolio - Garland Square

Garland Square

Brand Visual Identity

LOGO DESIGN CONCEPT

花果園購物中心 Garland Square 是一個集商業、精品零售、娛樂休閒、大型餐飲等功能配套為一體的大型綜合商業項目。獨具特色的臨湖低密度半開放商業街區,設有四棟單體建築,主打暖色調,對中空玻璃材質的運用,讓整個購物中心給人以一種萬花筒般的感覺,名稱及標誌靈感亦來自於此。標誌的標準色取材於四季不同的花與果色系元素,象徵著熱情和積極向上,同時又具有朝氣蓬勃的氣質。標準字的穩重色彩更襯托出宏偉大氣的品牌精神。

VISUAL IDENTITY



//// SharpMotion :: Portfolio - The Garland Club

The Garland Club

Logo & VIP Card Design

ABOUT

The Garland Club 花荟 is a new loyalty and CRM program designed by HLC Group, best-in-class in Guiyang and nearby regions.

With a Chinese tagline「繁花似锦,精彩荟聚」which is inspired from the world of flowers embraced as garland, the club is aimed to bring an unprecedented benefits and experience to its registered members who visit D.Place, Garland Square and GY International Boulevard.

LOGO DESIGN CONCEPT

The logo design is based on the letterform of a lowercase “g” whereas its ear is ingeniously transformed by combining the radical (部首 : 艸) of Chinese character “花” (Flower) with a floral motif. Six white converging stripes around the bowl and loop of the glyph epitomize a broad spectrum of VIP members - (1) Convallaria, (2) Silver Lily, (3) Gold Rose, (4) Diamond Peony, (5) Platinum Tulip and (6) Garland Kids.

VIP CARD DESIGN



Platinum Tulip Card and Diamond Peony Card



Gold Rose Card, Silver Lily Card and Convallaria Card



Garland Kids Card



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