//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Jack's Veterinary

Jack's Veterinary

Visual Identity

ABOUT

Jack’s Veterinary is a team composed of veterinary surgeons and veterinary nurses. Seeing the many opinions and scattered and unverified information about pet care on the internet which may confuse owners, Jack’s Veterinary was set up which aims at providing better quality of life and health for our animals. The core value is to provide an online veterinary service and share the knowledge and information of pet care with the public. Apart from offering members the online veterinary service, they also devote their effort on organizing different activities and interest groups.

LOGO DESIGN CONCEPT

The logo design is based on the graphical manipulation of a Jack’s poker face, which combines the silhouettes of those 4 major classes of animals - cat/dog, rabbit (small mammal), chameleon (reptile) and bird. The visual is embraced by a form of shield as the metaphor of protection and prevention dedicated to the animals.

VISUAL IDENTITY

OFFICIAL WEBSITE

//// SharpMotion :: Portfolio - The Garland Club

The Garland Club

Logo & VIP Card Design

ABOUT

The Garland Club 花荟 is a new loyalty and CRM program designed by HLC Group, best-in-class in Guiyang and nearby regions.

With a Chinese tagline「繁花似锦,精彩荟聚」which is inspired from the world of flowers embraced as garland, the club is aimed to bring an unprecedented benefits and experience to its registered members who visit D.Place, Garland Square and GY International Boulevard.

LOGO DESIGN CONCEPT

The logo design is based on the letterform of a lowercase “g” whereas its ear is ingeniously transformed by combining the radical (部首 : 艸) of Chinese character “花” (Flower) with a floral motif. Six white converging stripes around the bowl and loop of the glyph epitomize a broad spectrum of VIP members - (1) Convallaria, (2) Silver Lily, (3) Gold Rose, (4) Diamond Peony, (5) Platinum Tulip and (6) Garland Kids.

VIP CARD DESIGN



Platinum Tulip Card and Diamond Peony Card



Gold Rose Card, Silver Lily Card and Convallaria Card



Garland Kids Card



Pin Badge

//// SharpMotion :: Portfolio - China Int’l Import Expo 2018

China Int’l Import Expo 2018

Interactive Magic Book Visual Design

ABOUT

On November 10, 2018, the first ever China International Import Expo (CIIE) concluded in Shanghai. The expo brought together thousands of Chinese buyers with foreign companies and government representatives looking to export to the country. First announced by Chinese President Xi Jinping in May 2017, the expo marked the latest of a series of efforts to reverse global sentiments on China’s trade practices and to promote China as an open and free market.

The Hong Kong Exhibition Area set up by the Hong Kong SAR Government received overwhelming response from visitors from all over the world, effectively promoting Hong Kong's role as a strategic gateway and important hub connecting China to the world.

DESIGN THEME

Themed "Hong Kong In", the Hong Kong Exhibition Area was located inside the China Pavilion of the Country Pavilion for Trade and Investment. Rich in content, the exhibition introduced Hong Kong's strengths, major infrastructure projects, popular tourist attractions, and innovation and technology products and inventions. The visitors could also learn about Hong Kong's participation in the Belt and Road Initiative and the Guangdong-Hong Kong-Macao Greater Bay Area development, its contributions to the reform and opening up of the country, and the implementation of "one country, two systems" and the Basic Law.

With the use of various multimedia technologies, such as a transparent projection touch screen, mixed reality, holograms, 3D mapping, an interactive magic book and a naked eye 3D display, visitors could view the exhibition content in an interactive way.

MAGIC BOOK VISUAL DESIGN









//// SharpMotion :: Portfolio - iBigHealth

iBigHealth

Website UI & Visual Design

ABOUT

Founded by professionals in medical technology and information technology, iBigHealth is committed to creating new values for the premier smart healthcare platform. They believe disease prevention is the first line of defense for in healthcare. By creating a collaborative health data bank, iBigHealth provide real-time health status analyses, health forecasts, and most importantly, alerts on potential health risks. The more the people sharing data in iBigHealth, the greater the value of data. New insights derived from big data will bring a positive change to health autonomy, familial disease prevention and community care, so anyone can safeguard themselves and their loved ones.