//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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The German National Tourist Board

Social Media Campaign Minisite

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Website Design

//// SharpMotion :: Portfolio - The German National Tourist Board

The German National Tourist Board

Social Media Campaign Minisite

ABOUT

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.

As part of its global campaign on the ‘Holidays in the heart of nature in Germany’ theme, the German National Tourist Board is focusing its international marketing activities in 2016 on facts relating to nature tourism.

PROJECT AIM

Central to the sales and marketing activities are the 130-plus protected national landscapes in Germany – 16 national parks, 15 UNESCO biosphere reserves and 104 nature parks. The sub-themes of ‘Surprises in Nature’ and ‘Nature’s Pleasures’ reveal lesser-known sides to and destinations in Germany, and provide tips and background stories.

The campaign was designed to boost fan growth and drive traffic by leveraging the influence of social media. With Facebook as a strong communication platform, we utilized the channel to reach our target audience and successfully delivered the engaging content in our quiz game minisite that drew the attention of our audience. In order to reach as much target audience as possible, participants would also be encouraged to share the campaign to their friends with rewards.

DESIGN THEME

The overall art direction of the minisite aimed at presenting a more vital and trendy image, with lucid and concise layout of flat graphic as well as horizontal parallax animation, a natural and vibrant tone of voice was created.

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Vivva L'hotel

Membership Loyalty Programme Website

Chengdu IFS Revamp 2022

Website Design

mS9 DNA Test

Minisite & Collateral Design

//// SharpMotion :: Portfolio - Chengdu IFS Revamp 2022

Chengdu IFS Revamp 2022

Website Design

ABOUT

IFS reflects Chengdu’s personality, lifestyle and attitude. The complex was designed to offer a fresh, interconnected experience for sophisticated consumers. The food, the fashion, the culture all help make Chengdu a unique place where civic pride is a vital part of its citizens’ identity.

Chengdu IFS understands and shares the city’s aspirations and it act as both a window into Chengdu culture as well as a gateway that links it to a wider world. At the heart of its brand is the desire to bring the people of Chengdu together as one.

www.cdifs.cn

"Distinction - Shopping Website” in "The Communicator Awards 2023"

DESIGN CONCEPT

Chengdu IFS connects the fabulous people of Chengdu to a unique range of international experiences, providing a window on the world and a portal to a global lifestyle. The concept is about "CONNECTEDNESS" and "HERE" is the key to the campaign. We take the essence of the "I am HERE" design and use the unique panda’s geometric lines to create a pattern on the signature tagline. This bold and dynamic statement takes the geometric theme to a new level of engagement allowing us to apply all manner of attributes to the core graphic elements.

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Minisite & Collateral Design

Butterfly Hospitality Group

Website Design

//// SharpMotion :: Portfolio - mS9 DNA Test

mS9 DNA Test

Minisite & Collateral Design

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN

www.acecgtdiagnostic.com/mS9

"Silver Winner - Health Care Services" in "2015 W3 Awards"

COLLATERAL DESIGN

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Marco Polo German Bierfest 2018

Infographic Design

Yùn Tea

Tea Art of the Chinese Horoscope

//// SharpMotion :: Portfolio - Yùn Tea

Yùn Tea

Tea Art of the Chinese Horoscope

ABOUT

Yùn Tea (茗願茶) is a premium tea gift collection with the concept of Chinese zodiac and horoscopes, incorporating a bilingual brand identity, that helps to promote this Chinese cultural tradition to the worldwide people through an innovative approach and contemporary tone of voice. The graphic style of western chinoiserie willow pattern has been manipulated with the eastern Chinese papercutting zodiac character, that creating a unique visual identity which is related to tea and zodiac lucky flower.

This project has won the German Design Award 2018 in Excellent Communications Design - Packaging

and

A' Design Award in Graphics and Visual Communication Design Category, 2016 - 2017.

Teapot-shaped premium tea packaging (Pig)

Teapot-shaped premium tea packaging (Rat, Ox and Tiger)

Teapot-shaped premium tea packaging (Rabbit, Snake and Sheep)

Teapot-shaped premium tea packaging (Monkey, Rooster and Dog)

Alternative approach of teapot packaging (Dragon - Wooden box with laser engraving)

Yùn Tea bilingual brand identity

A set of twelve zodiac identities (Re-interpretation of chinoiserie willow pattern with the connotation of tea and zodiac lucky flower)

Complete artwork of outer packaging net (Dragon)

Complete artwork of outer packaging net (Horse)

Complete artwork of outer packaging net (Pig)

Individual flower-tea bag packaging (Dragon, Horse and Pig)

The packs are deliberately arranged and presented as a floral pattern, it also symbolizes the shape of a Chinese lucky windmill

Infographic brochure (Horse)

The structure and unfolding process is just a metaphor of flower blooming. By further reflecting the concept of lucky windmill, the layout is arranged so that all contents are oriented towards the centre, while reading the leaflet, people will rotate it naturally and simulate the action of turning the windmill and having a good fortune

Infographic brochure (Dragon and Pig)

Leaf-shaped tea bag tag that links up the specific horoscope website for the purpose of presenting the monthly luck prediction

DESIGN REPORT

Yùn Tea Design Report
(PDF download: 5MB)

ALTERNATIVE DESIGN

Packaging design for Lufthansa Group (HK) CNY 2018 “Year of the Dog” promotional gift