//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Chongqing IFS

Chongqing IFS

Website Design

ABOUT

Chongqing International Finance Square (Chongqing IFS), located at Jiangbeizui CBD, the financial center of Chongqing Liangjiang New Area, is the largest integrated development project in the area; with a gross floor area of 660,000 square meters, the project includes a 300-meter-high landmark skyscraper, a 114,000-square-meter high-end shopping mall, 4 Grade-A office buildings and the deluxe hotel Niccolo. With seamless linkage to the interchange station (Jiangbei Town Station) for metros Line 6 and Line 9 (under construction), the project enjoys easy transportation accessibility.

Chongqing IFS is the city’s new landmark for luxury shopping, dining, entertainment, lifestyle and an ideal place to work, stay and play. The premier 3-storeyed shopping mall is home to over 170 brands, among which nearly 30 brands are exclusive or first-time arriving in Chongqing. Chongqing IFS offers top-notch international brands, restaurants offering delicacies from around the world, a spacious real-ice skating rink, a boutique supermarket and a high-end cinema, all under one roof.

DESIGN THEME

Based on our proposed tagline “Unleash the Gravity of Possession - 牵动你的消费体验”, we’ve created a responsive layout with lucid grid design and concise navigation, aimed at presenting a more vital and trendy style. Full screen background images and videos with pseudo-gravitational effects applied to enhance the concept and visual impact, so that a more vibrant tone of voice was created.

//// SharpMotion :: Portfolio - Jack's Veterinary

Jack's Veterinary

Visual Identity

ABOUT

Jack’s Veterinary is a team composed of veterinary surgeons and veterinary nurses. Seeing the many opinions and scattered and unverified information about pet care on the internet which may confuse owners, Jack’s Veterinary was set up which aims at providing better quality of life and health for our animals. The core value is to provide an online veterinary service and share the knowledge and information of pet care with the public. Apart from offering members the online veterinary service, they also devote their effort on organizing different activities and interest groups.

LOGO DESIGN CONCEPT

The logo design is based on the graphical manipulation of a Jack’s poker face, which combines the silhouettes of those 4 major classes of animals - cat/dog, rabbit (small mammal), chameleon (reptile) and bird. The visual is embraced by a form of shield as the metaphor of protection and prevention dedicated to the animals.

VISUAL IDENTITY

OFFICIAL WEBSITE

//// SharpMotion :: Portfolio - Yùn Tea

Yùn Tea

Tea Art of the Chinese Horoscope

ABOUT

Yùn Tea (茗願茶) is a premium tea gift collection with the concept of Chinese zodiac and horoscopes, incorporating a bilingual brand identity, that helps to promote this Chinese cultural tradition to the worldwide people through an innovative approach and contemporary tone of voice. The graphic style of western chinoiserie willow pattern has been manipulated with the eastern Chinese papercutting zodiac character, that creating a unique visual identity which is related to tea and zodiac lucky flower.

This project has won the German Design Award 2018 in Excellent Communications Design - Packaging

and

A' Design Award in Graphics and Visual Communication Design Category, 2016 - 2017.



Teapot-shaped premium tea packaging (Pig)



Teapot-shaped premium tea packaging (Rat, Ox and Tiger)



Teapot-shaped premium tea packaging (Rabbit, Snake and Sheep)



Teapot-shaped premium tea packaging (Monkey, Rooster and Dog)



Alternative approach of teapot packaging (Dragon - Wooden box with laser engraving)



Yùn Tea bilingual brand identity



A set of twelve zodiac identities (Re-interpretation of chinoiserie willow pattern with the connotation of tea and zodiac lucky flower)



Complete artwork of outer packaging net (Dragon)





Complete artwork of outer packaging net (Horse)





Complete artwork of outer packaging net (Pig)



Individual flower-tea bag packaging (Dragon, Horse and Pig)



The packs are deliberately arranged and presented as a floral pattern, it also symbolizes the shape of a Chinese lucky windmill



Infographic brochure (Horse)

The structure and unfolding process is just a metaphor of flower blooming. By further reflecting the concept of lucky windmill, the layout is arranged so that all contents are oriented towards the centre, while reading the leaflet, people will rotate it naturally and simulate the action of turning the windmill and having a good fortune



Infographic brochure (Dragon and Pig)




Leaf-shaped tea bag tag that links up the specific horoscope website for the purpose of presenting the monthly luck prediction

DESIGN REPORT



Yùn Tea Design Report
(PDF download: 5MB)

ALTERNATIVE DESIGN



Packaging design for Lufthansa Group (HK) CNY 2018 “Year of the Dog” promotional gift

//// SharpMotion :: Portfolio - HKIPP PhotoVALE 2018

HKIPP PhotoVALE 2018

Augmented Reality Experience

ABOUT

PhotoVale originated from ChaiwanDay which began as a series of open photography studios in Chaiwan into a full-blown photography exhibition in Clear Water Bay Film studios in 2017. During the year 2018, they were bringing PhotoVALE to the Hong Kong Science & Technology Park with an exciting programme. Participating vendors showcased their latest technology, equipment, and hosting demonstrations and conducted seminars alongside HKIPPs photographers. Audiences had an opportunity to see how a photo-shoot was executed by professionals and were able to experience first hand what it took to create a first rate photograph.

DESIGN CONCEPT

In response to the theme “光 / 合作 / 用”, we would like to introduce a display strategy, in which various digital and analogue equipment have been applied, such as enlarger, video/overhead projector and lightbox. Through the display, we aimed to showcase the interrelated development between creativity and technological advancement. Through the AR experience, player can scan the AR codes on those enlarger to reveal and collect four essential items regarding traditional film photography, which are 35mm film, lens, camera body and photo paper. After finishing each task, the relevant video would be unleashed to play.

APP USER INTERFACE