Category: Websites

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.

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Copyrights © 2026 All Rights Reserved.
//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.
//// SharpMotion :: Portfolio - Butterfly Hospitality Group

Butterfly Hospitality Group

Website Design

ABOUT

At Butterfly Hospitality Group (BHG), their mission is to be always improving and creating a range of products that encourage their guests to participate in different cultures & experiences. BHG stand at the forefront of innovation and creativity within the hospitality sector striving for growth and longevity.

Distinguished by its hospitality and service, highly accessible locations and welcoming character and design, BHG’s remarkable financial performance is a true testament to its competitive edge. They develop, tailor, and manage boutique hotels, building on multiple strengths to expand their project management and hotel operation business.

www.butterflyhospitalitygroup.com

"Silver Winner - Hotel and Lodging Website” in "2019 W3 Awards"

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//// SharpMotion :: Portfolio - Butterfly Hotels

Butterfly Hotels

Website Design

ABOUT

At Butterfly Hotels, they focus on what truly matters. Transform visitors' experience with them - each hotel with its own unique personality, ever-improving services and distinct location to connect all visitors to the heart of the city. Situated at the core of Hong Kong’s prime districts like Central, Tsim Sha Tsui, and Sheung Wan, visitors will find a myriad of culinary delights, shopping centres, and exhilarating sightsees and attractions to make their stay a truly memorable one. With each Butterfly Hotel exuding its own unique style and design that blends in with its surrounding atmosphere and local characteristics, it is certain that their offerings will provide all visitors with a variety of choices to make their stay that much more unique and unforgettable.

www.butterflyhk.com

"Silver Winner - Hotel and Lodging Website” in "2020 W3 Awards"

and

"Outstanding Website" in "WebAward 2020"

JUDGE'S COMMENT (WEBAWARD 2020)

"The site appears to be truly mobile-first in its design approach, which is refreshing to see. The "Itinerary Planner" is absolutely brilliant. I've used similar tools in the past, but nothing that takes a user this far along — actually drawing the directions line to connect the POI to the hotel is a great user experience! Allowing the Book Now button to drop the booking tool down rather than directing users to a new page improves speed and efficiency — and, again, works great on a mobile. Overall, a great use of technology to improve the booking process!"

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//// SharpMotion :: Portfolio - Lufthansa Hong Kong

Lufthansa Hong Kong

A350 Launch Minisite

ABOUT

Since September 2017 the Lufthansa A350 is already serving the route between Hong Kong and Munich and so far many of the passengers are astonished by the tranquility, comfort and design.

It’s the most modern long haul aircraft in the world and the most environmentally friendly too. With its innovative technology, unmatched efficiency and extra comfort, the Lufthansa A350 is simply amazing for the planet and for all passengers. It sports a completely new designed Economy Class and an improved Business Class with the self-service area for in between meals. In addition, the colour breeze concept will provide a better sense of well-being.

www.lufthansaa350hk.com

MINISITE DESIGN

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//// SharpMotion :: Portfolio - Chengdu IFS Revamp 2022

Chengdu IFS Revamp 2022

Website Design

ABOUT

IFS reflects Chengdu’s personality, lifestyle and attitude. The complex was designed to offer a fresh, interconnected experience for sophisticated consumers. The food, the fashion, the culture all help make Chengdu a unique place where civic pride is a vital part of its citizens’ identity.

Chengdu IFS understands and shares the city’s aspirations and it act as both a window into Chengdu culture as well as a gateway that links it to a wider world. At the heart of its brand is the desire to bring the people of Chengdu together as one.

www.cdifs.cn

"Distinction - Shopping Website” in "The Communicator Awards 2023"

DESIGN CONCEPT

Chengdu IFS connects the fabulous people of Chengdu to a unique range of international experiences, providing a window on the world and a portal to a global lifestyle. The concept is about "CONNECTEDNESS" and "HERE" is the key to the campaign. We take the essence of the "I am HERE" design and use the unique panda’s geometric lines to create a pattern on the signature tagline. This bold and dynamic statement takes the geometric theme to a new level of engagement allowing us to apply all manner of attributes to the core graphic elements.

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