//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Hong Kong Cultural Infrastructure

Hong Kong Cultural Infrastructure

Visual Identity

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN





COLLATERAL DESIGN

//// SharpMotion :: Portfolio - Wacom

Wacom

Packaging & Collateral Design

ABOUT

Wacom Co., Ltd. is a Japanese company headquartered in Kazo-shi, Saitama, Japan, that specializes in graphics tablets, interactive pen displays and digital interface technologies. Wacom serves a broad range of creative customers across the world from film and animation, auto-design and manga. Wacom also supports leading enterprises in medical, education and financial services as well as leading IT partners with innovative user interface technologies and solutions.

As the design agency of Wacom Asia Pacific and Wacom China since 2001, we are responsible for the graphic design and localization of packagings as well as related collateral materials, which includes the series of Intuos, Graphire, Cintiq & Bamboo, etc.

ONE BY WACOM



One by Wacom Packaging Design
Wacom Asia Pacific - 2014

INTUOS



Intuos Packaging Localization
Wacom Asia Pacific & China - 2013




Intuos manga Packaging Localization
Wacom Asia Pacific - 2013

INTUOS PRO



Intuos pro Packaging Localization
Wacom Asia Pacific & China - 2013

CINTIQ



Cintiq Brochure Localization
Wacom Asia Pacific - 2012

BAMBOO MANGA



Bamboo Manga Packaging Localization
Wacom Asia Pacific - 2012




Bamboo Manga Brochure Design
Wacom Asia Pacific - 2012

INTUOS5



Intuos5 Brochure Localization
Wacom Asia Pacific - 2012

BAMBOO



Bamboo Pen / Pen & Touch Packaging Localization
Wacom Asia Pacific & China - 2011




Bamboo Fun Packaging Localization
Wacom Asia Pacific & China - 2011




Bamboo Brochure Design
Wacom Asia Pacific - 2011

BAMBOO ONE



Bamboo One Packaging Localization
Wacom Asia Pacific & China - 2010

INKLING



Inkling Packaging Localization
Wacom Asia Pacific & China - 2010

INTUOS4



Intuos4 Packaging Localization
Wacom Asia Pacific & China - 2009

BAMBOO



Bamboo & Bamboo One Packaging Localization
Wacom Asia Pacific & China - 2007




Bamboo Fun Packaging Localization
Wacom Asia Pacific & China - 2007




Bamboo Brochure Design
Wacom Asia Pacific - 2007




Bamboo Series Magazine AD Design
Wacom China - 2007




Bamboo Fun Brochure Design
Wacom China - 2007

FAVO CLASSIC



Favo Classic Magazine AD Design
Wacom China - 2007




Favo Classic Flyer Design
Wacom China - 2007

INTUOS3



Intuos3 Wide Version Packaging Localization
Wacom Asia Pacific - 2007




Intuos3 Poster Design
Wacom Asia Pacific - 2006




Intuos3 Brochure Design
Wacom Asia Pacific - 2006

CINTIQ 21UX



Cintiq 21UX Brochure Design
Wacom Asia Pacific - 2006

GRAPHIRE BLUETOOTH



Graphire Bluetooth Packaging Design
Wacom Asia Pacific - 2006

GRAPHIRE4



Graphire4 Comic Pack Packaging Design
Wacom China - 2006




Graphire4 Packaging Design
Wacom China - 2006




Graphire4 Packaging Design
Wacom Asia Pacific - 2005




Graphire4 Digital Photography Toolkit Packaging Design
Wacom Asia Pacific - 2005




Graphire4 Magazine AD Design
Wacom Asia Pacific - 2005




Graphire4 Brochure Design
Wacom Asia Pacific - 2005

BIZTABLET



BizTablet Packaging Localization
Wacom Asia Pacific - 2005




BizTablet Brochure Design
Wacom Asia Pacific - 2005

INTUOS3



Intuos3 Packaging Localization
Wacom Asia Pacific - 2004




Intuos3 Brochure Design
Wacom Asia Pacific - 2004




Intuos3 Poster Design
Wacom Asia Pacific - 2004

GRAPHIRE3



Graphire3 Digital Photography Toolkit Packaging Design
Wacom Asia Pacific - 2004




Graphire3 Digital Photography Toolkit Brochure Design
Wacom Asia Pacific - 2004




Graphire3 Digital Photography Toolkit Poster Design
Wacom Asia Pacific - 2004




Graphire3 Brochure Design
Wacom Asia Pacific - 2003




Graphire3 Poster Design
Wacom Asia Pacific - 2003

INTUOS2



Intuos2 Magazine AD Design
Wacom Asia Pacific - 2003




Intuos2 Poster Design
Wacom Asia Pacific - 2003




Intuos2 Magazine AD Design
Wacom Asia Pacific - 2002




Intuos2 Brochure Localization
Wacom Asia Pacific - 2002

FAVO



Favo J-420 Packaging Design
Wacom China - 2003




Favo J-420 Flyer Design
Wacom China - 2003




Favo F-510 Packaging Design
Wacom China - 2002




Favo FJ 410 Packaging Design
Wacom China - 2002




Favo Series Poster Design
Wacom China - 2002

GRAPHIRE2



Graphire2 G-410 & G-510 Series Magazine AD Design
Wacom Asia Pacific - 2002




Graphire2 G-410 & G-510 Series Brochure Design
Wacom Asia Pacific - 2002




Graphire2 Magazine AD Design
Wacom Asia Pacific - 2001




Graphire2 Brochure Design
Wacom Asia Pacific - 2001

CINTIQ



Cintiq Magazine AD Localization
Wacom Asia Pacific - 2001




Cintiq Brochure Localization
Wacom Asia Pacific - 2001

INTUOS



Intuos Magazine AD Localization
Wacom Asia Pacific - 2001

//// SharpMotion :: Portfolio - Yùn Tea

Yùn Tea

Tea Art of the Chinese Horoscope

ABOUT

Yùn Tea (茗願茶) is a premium tea gift collection with the concept of Chinese zodiac and horoscopes, incorporating a bilingual brand identity, that helps to promote this Chinese cultural tradition to the worldwide people through an innovative approach and contemporary tone of voice. The graphic style of western chinoiserie willow pattern has been manipulated with the eastern Chinese papercutting zodiac character, that creating a unique visual identity which is related to tea and zodiac lucky flower.

This project has won the German Design Award 2018 in Excellent Communications Design - Packaging

and

A' Design Award in Graphics and Visual Communication Design Category, 2016 - 2017.



Teapot-shaped premium tea packaging (Pig)



Teapot-shaped premium tea packaging (Rat, Ox and Tiger)



Teapot-shaped premium tea packaging (Rabbit, Snake and Sheep)



Teapot-shaped premium tea packaging (Monkey, Rooster and Dog)



Alternative approach of teapot packaging (Dragon - Wooden box with laser engraving)



Yùn Tea bilingual brand identity



A set of twelve zodiac identities (Re-interpretation of chinoiserie willow pattern with the connotation of tea and zodiac lucky flower)



Complete artwork of outer packaging net (Dragon)





Complete artwork of outer packaging net (Horse)





Complete artwork of outer packaging net (Pig)



Individual flower-tea bag packaging (Dragon, Horse and Pig)



The packs are deliberately arranged and presented as a floral pattern, it also symbolizes the shape of a Chinese lucky windmill



Infographic brochure (Horse)

The structure and unfolding process is just a metaphor of flower blooming. By further reflecting the concept of lucky windmill, the layout is arranged so that all contents are oriented towards the centre, while reading the leaflet, people will rotate it naturally and simulate the action of turning the windmill and having a good fortune



Infographic brochure (Dragon and Pig)




Leaf-shaped tea bag tag that links up the specific horoscope website for the purpose of presenting the monthly luck prediction

DESIGN REPORT



Yùn Tea Design Report
(PDF download: 5MB)

ALTERNATIVE DESIGN



Packaging design for Lufthansa Group (HK) CNY 2018 “Year of the Dog” promotional gift

//// SharpMotion :: Portfolio - MODA

MODA

App UI & Visual Identity

ABOUT

Within the healthcare industry, there are many different moving parts, with patients, doctors, hospitals, caregivers, and pharmaceutical organizations all looking to achieve the same goal – a better, healthier lifestyle for everyone. Technology has provided a more efficient way of collating important data for personalized healthcare, allowing professionals to work more closely with individuals and resulting in a more cohesive network. This is being dubbed as Healthcare 4.0.

Through the MODA app, subscribers can connect with professional coaches who can learn the intricacies of an individual’s diet and keep track of their daily exercise routine. Quickly accumulate relevant data through the MODA scale and MODA watch, by connecting to the app. Then, by utilizing the MODA app, individuals can easily spend time with professionals to get up-to-date advice without the need to be in the same room, or even the same continent.

DESIGN CONCEPT

The visual identity features an alluringly rendered colour gradient as the main design element; in fact, this vibrant palette is derived from a combination of two natural phenomena - Polar night & Midnight sun, which is the metaphor of unceasing and omnipresent connection between MODA’s subscribers and professionals. Polygon graphic is aptly used as an elegant expression of cohesive network connection as well as the intricacies of big data - diet plans and exercise routines. The letterform "M" extruded with negative space ingeniously depicts the new dimension of advanced healthcare technology.

APP USER INTERFACE



"Login" and "Device Connect" Section



"Dashboard" Screen



"Steps" Section



"Exercise", "Food Journey", "Pro-advice" and "Weight" Section

PROMOTIONAL WEB PAGE