//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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brother

Official E-Commerce Website

Butterfly Hotels

Website Design

MODA

App UI & Visual Identity

Hong Kong Cultural Infrastructure

Visual Identity

//// SharpMotion :: Portfolio - Butterfly Hotels

Butterfly Hotels

Website Design

ABOUT

At Butterfly Hotels, they focus on what truly matters. Transform visitors' experience with them - each hotel with its own unique personality, ever-improving services and distinct location to connect all visitors to the heart of the city. Situated at the core of Hong Kong’s prime districts like Central, Tsim Sha Tsui, and Sheung Wan, visitors will find a myriad of culinary delights, shopping centres, and exhilarating sightsees and attractions to make their stay a truly memorable one. With each Butterfly Hotel exuding its own unique style and design that blends in with its surrounding atmosphere and local characteristics, it is certain that their offerings will provide all visitors with a variety of choices to make their stay that much more unique and unforgettable.

www.butterflyhk.com

"Silver Winner - Hotel and Lodging Website” in "2020 W3 Awards"

and

"Outstanding Website" in "WebAward 2020"

JUDGE'S COMMENT (WEBAWARD 2020)

"The site appears to be truly mobile-first in its design approach, which is refreshing to see. The "Itinerary Planner" is absolutely brilliant. I've used similar tools in the past, but nothing that takes a user this far along — actually drawing the directions line to connect the POI to the hotel is a great user experience! Allowing the Book Now button to drop the booking tool down rather than directing users to a new page improves speed and efficiency — and, again, works great on a mobile. Overall, a great use of technology to improve the booking process!"

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Website UI & Visual Design

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Minisite & Collateral Design

brother

Official E-Commerce Website

HomeSquare

Smart Buy Weeks 2020 e-Catalogue Minisite

//// SharpMotion :: Portfolio - brother

brother

Official E-Commerce Website

ABOUT

Plaza Hollywood is one of the largest shopping malls in Hong Kong's Kowloon East. It offers an unequalled environment of light and space, a place to shop, relax and enjoy life to the full.

www.plazahollywood.com

"Best Shopping Website" in both "WebAward 2014" and "2014 IAC Award"

DESIGN THEME

We've revamped the website so as to make it mobile-friendly and responsive to different computer and mobile screen sizes. The design concept is enhanced with the help of latest technologies on animation effects, that offers a one-stop marketing experience with online branding, search engine optimization (SEO), social community building and the analysis of behavior of the online consumer.

A responsive layout with clean and minimal navigation & grid design, full screen background images are used to create a great visual impact. "Flat-design animated-graphics" is the iconic theme throughout the website.

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Membership Loyalty Programme Website

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Jack's Veterinary

Visual Identity

Butterfly Hotels

Website Design

//// SharpMotion :: Portfolio - Jack's Veterinary

Jack's Veterinary

Visual Identity

ABOUT

Jack’s Veterinary is a team composed of veterinary surgeons and veterinary nurses. Seeing the many opinions and scattered and unverified information about pet care on the internet which may confuse owners, Jack’s Veterinary was set up which aims at providing better quality of life and health for our animals. The core value is to provide an online veterinary service and share the knowledge and information of pet care with the public. Apart from offering members the online veterinary service, they also devote their effort on organizing different activities and interest groups.

LOGO DESIGN CONCEPT

The logo design is based on the graphical manipulation of a Jack’s poker face, which combines the silhouettes of those 4 major classes of animals - cat/dog, rabbit (small mammal), chameleon (reptile) and bird. The visual is embraced by a form of shield as the metaphor of protection and prevention dedicated to the animals.

VISUAL IDENTITY

OFFICIAL WEBSITE

www.j-vet.com

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Brand Identity

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Acecgt Group

Corporate Visual Identity

MODA

App UI & Visual Identity

//// SharpMotion :: Portfolio - MODA

MODA

App UI & Visual Identity

ABOUT

Within the healthcare industry, there are many different moving parts, with patients, doctors, hospitals, caregivers, and pharmaceutical organizations all looking to achieve the same goal – a better, healthier lifestyle for everyone. Technology has provided a more efficient way of collating important data for personalized healthcare, allowing professionals to work more closely with individuals and resulting in a more cohesive network. This is being dubbed as Healthcare 4.0.

Through the MODA app, subscribers can connect with professional coaches who can learn the intricacies of an individual’s diet and keep track of their daily exercise routine. Quickly accumulate relevant data through the MODA scale and MODA watch, by connecting to the app. Then, by utilizing the MODA app, individuals can easily spend time with professionals to get up-to-date advice without the need to be in the same room, or even the same continent.

DESIGN CONCEPT

The visual identity features an alluringly rendered colour gradient as the main design element; in fact, this vibrant palette is derived from a combination of two natural phenomena - Polar night & Midnight sun, which is the metaphor of unceasing and omnipresent connection between MODA’s subscribers and professionals. Polygon graphic is aptly used as an elegant expression of cohesive network connection as well as the intricacies of big data - diet plans and exercise routines. The letterform "M" extruded with negative space ingeniously depicts the new dimension of advanced healthcare technology.

APP USER INTERFACE

"Login" and "Device Connect" Section

"Dashboard" Screen

"Steps" Section

"Exercise", "Food Journey", "Pro-advice" and "Weight" Section

PROMOTIONAL WEB PAGE

www.modadiet.com