//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

RelatedWorks

brother

Official E-Commerce Website

Acecgt NutriGene

Corporate Visual Identity

Plaza Hollywood Revamp 2020

Website Design

Lufthansa Hong Kong

A350 Launch Minisite

//// SharpMotion :: Portfolio - Acecgt NutriGene

Acecgt NutriGene

Corporate Visual Identity

ABOUT

From the lab to the dining table - Nutritional Genomics is recognized as a major breakthrough in the nutritional sciences. Nutrigenetics is a branch of nutritional genomics which aims to identify genetic susceptibility to diseases and genetic variation in the effects of nutrient intake on the genome.

Acecgt NutriGene (ANG) is established for investigating individual genetic differences that can affect the way individual responses to diet and nutrients. This exciting new frontier offers tremendous promise through a proactive approach, by making recommendation on personalizing the diet and lifestyle factors based on your own genetic profile.

We've been invited to create a full set of corporate visual identity for this brand new biotechnology company.

LOGO DESIGN CONCEPT

The shape of the logo is basically formed by the letters - "A", "N" and "G". The "A" & "N" are combined and modified as the form of strand of human DNA helix, whereas the metaphor of "identifying genetic issue regarding nutrient intake" is visually expressed by the intersection of the curve of "G" with the diagonal stroke of "N". The orange stripe implies the identified substance that affecting the genome.

VISUAL IDENTITY

COLLATERAL DESIGN

OFFICIAL WEBSITE

www.acecgtnutrigene.com

"Best Biotechnology Website" in both "WebAward 2014" and "2015 IAC Award"

We've created a fully responsive and mobile-friendly website with minimal UI design - The biotechnological knowledge is intuitively presented to the target audience through the help of interactive scrollable animation effects and bold infographics, that offers an immersive experience which facilitate the online marketing, search engine optimization (SEO), social community building and the analysis of customers' behaviour.

RelatedWorks

China Int’l Import Expo 2018

Interactive Magic Book Visual Design

mS9 DNA Test

Minisite & Collateral Design

Acecgt Group

Corporate Visual Identity

ISTD : Design Museum

New Typographic Identity

//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY

Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN

Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.

Corporate infographic flyer

Corporate brochure

OFFICIAL WEBSITE

www.acecgt.com

RelatedWorks

Garland Square

Brand Visual Identity

iBigHealth

Website UI & Visual Design

Yùn Tea

Tea Art of the Chinese Horoscope

MODA

App UI & Visual Identity

//// SharpMotion :: Portfolio - MODA

MODA

App UI & Visual Identity

ABOUT

Within the healthcare industry, there are many different moving parts, with patients, doctors, hospitals, caregivers, and pharmaceutical organizations all looking to achieve the same goal – a better, healthier lifestyle for everyone. Technology has provided a more efficient way of collating important data for personalized healthcare, allowing professionals to work more closely with individuals and resulting in a more cohesive network. This is being dubbed as Healthcare 4.0.

Through the MODA app, subscribers can connect with professional coaches who can learn the intricacies of an individual’s diet and keep track of their daily exercise routine. Quickly accumulate relevant data through the MODA scale and MODA watch, by connecting to the app. Then, by utilizing the MODA app, individuals can easily spend time with professionals to get up-to-date advice without the need to be in the same room, or even the same continent.

DESIGN CONCEPT

The visual identity features an alluringly rendered colour gradient as the main design element; in fact, this vibrant palette is derived from a combination of two natural phenomena - Polar night & Midnight sun, which is the metaphor of unceasing and omnipresent connection between MODA’s subscribers and professionals. Polygon graphic is aptly used as an elegant expression of cohesive network connection as well as the intricacies of big data - diet plans and exercise routines. The letterform "M" extruded with negative space ingeniously depicts the new dimension of advanced healthcare technology.

APP USER INTERFACE

"Login" and "Device Connect" Section

"Dashboard" Screen

"Steps" Section

"Exercise", "Food Journey", "Pro-advice" and "Weight" Section

PROMOTIONAL WEB PAGE

www.modadiet.com

RelatedWorks

SHOOPY

E-Commerce App

HKIPP PhotoVALE 2018

Augmented Reality Experience

HomeSquare

Smart Buy Weeks 2016 eShop App

The Sun Arcade

iOS & Android App

//// SharpMotion :: Portfolio - The Sun Arcade

The Sun Arcade

iOS & Android App

ABOUT

The Sun Arcade is conveniently siting at the city hub of Tsim Sha Tsui, it is where the largest T Galleria by DFS located with array of international top brands. With a total area of 205,000 square feet and 5 levels of podium accommodated more than 20 shopping and dining outlets, allowing you to experience a wide range of shopping delights on trendy and lifestyle fashion, as well as some other marvellous appetizing cuisine.