//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Chengdu IFS Revamp 2022

Chengdu IFS Revamp 2022

Website Design

ABOUT

IFS reflects Chengdu’s personality, lifestyle and attitude. The complex was designed to offer a fresh, interconnected experience for sophisticated consumers. The food, the fashion, the culture all help make Chengdu a unique place where civic pride is a vital part of its citizens’ identity.

Chengdu IFS understands and shares the city’s aspirations and it act as both a window into Chengdu culture as well as a gateway that links it to a wider world. At the heart of its brand is the desire to bring the people of Chengdu together as one.

DESIGN CONCEPT

Chengdu IFS connects the fabulous people of Chengdu to a unique range of international experiences, providing a window on the world and a portal to a global lifestyle. The concept is about "CONNECTEDNESS" and "HERE" is the key to the campaign. We take the essence of the "I am HERE" design and use the unique panda’s geometric lines to create a pattern on the signature tagline. This bold and dynamic statement takes the geometric theme to a new level of engagement allowing us to apply all manner of attributes to the core graphic elements.

//// SharpMotion :: Portfolio - Butterfly Hospitality Group

Butterfly Hospitality Group

Website Design

ABOUT

At Butterfly Hospitality Group (BHG), their mission is to be always improving and creating a range of products that encourage their guests to participate in different cultures & experiences. BHG stand at the forefront of innovation and creativity within the hospitality sector striving for growth and longevity.

Distinguished by its hospitality and service, highly accessible locations and welcoming character and design, BHG’s remarkable financial performance is a true testament to its competitive edge. They develop, tailor, and manage boutique hotels, building on multiple strengths to expand their project management and hotel operation business.

//// SharpMotion :: Portfolio - mS9 DNA Test

mS9 DNA Test

Minisite & Collateral Design

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN





COLLATERAL DESIGN

//// SharpMotion :: Portfolio - The Garland Club

The Garland Club

Logo & VIP Card Design

ABOUT

The Garland Club 花荟 is a new loyalty and CRM program designed by HLC Group, best-in-class in Guiyang and nearby regions.

With a Chinese tagline「繁花似锦,精彩荟聚」which is inspired from the world of flowers embraced as garland, the club is aimed to bring an unprecedented benefits and experience to its registered members who visit D.Place, Garland Square and GY International Boulevard.

LOGO DESIGN CONCEPT

The logo design is based on the letterform of a lowercase “g” whereas its ear is ingeniously transformed by combining the radical (部首 : 艸) of Chinese character “花” (Flower) with a floral motif. Six white converging stripes around the bowl and loop of the glyph epitomize a broad spectrum of VIP members - (1) Convallaria, (2) Silver Lily, (3) Gold Rose, (4) Diamond Peony, (5) Platinum Tulip and (6) Garland Kids.

VIP CARD DESIGN



Platinum Tulip Card and Diamond Peony Card



Gold Rose Card, Silver Lily Card and Convallaria Card



Garland Kids Card



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