//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY

Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN

Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.

Corporate infographic flyer

Corporate brochure

OFFICIAL WEBSITE

www.acecgt.com

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Portillo Estudio

Brand Identity

MODA

App UI & Visual Identity

//// SharpMotion :: Portfolio - Portillo Estudio

Portillo Estudio

Brand Identity

ABOUT

The idea of this lifestyle store was blossomed by the founders of the company, Mr. Robert Lo and his wife, Nico. The couple has travelled to many countries over the years and their passion for interior design has been cultivated during the course of their business. Ski Portillo (where the idea of the boutique name comes from) is a unique resort located in the Andes Mountains 120 km from Santiago de Chile, where they have spent an unforgettable moment in this exceptional paradise.

We've been invited to create a set of brand identity for this new lifestyle concept store located in China.

LOGO DESIGN CONCEPT

Our lifestyle is what shapes our everyday lives, and to experience our lives to the fullest, merely seeing and touching the belongings that we own is not sufficient, but it's using all five of our senses (Tactile, Olfactory, Visual, Auditory & Gustatory) together to the fullest extent to feel the whole atmosphere and ambience, and to really relish it.

The concept of this logo is based on a pentagon, each corner representing each sense, the lines intertwining representing the joint senses, and the endless possibility of different combinations that will be provided by Portillo Estudio.

BRAND IDENTITY

MOTION GRAPHICS

Tagline: DEFINE & REFINE YOUR SPACE

Portillo Estudio, a new rising star in China home design, is like a fresh breeze sweeping across the stuffy summer of a steamy desert. People are all born with their uniqueness and individuality. No individuals are the same, not even between father and son, or mother and daughter. In Portillo Estudio, it is believed that a home is the most intimate place next to one's heart, a place where people can express themselves through their selection of colors, design, and the display of collectibles.

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HKIPP PhotoVALE 2018

Augmented Reality Experience

Acecgt Group

Corporate Visual Identity

//// SharpMotion :: Portfolio - HKIPP PhotoVALE 2018

HKIPP PhotoVALE 2018

Augmented Reality Experience

ABOUT

PhotoVale originated from ChaiwanDay which began as a series of open photography studios in Chaiwan into a full-blown photography exhibition in Clear Water Bay Film studios in 2017. During the year 2018, they were bringing PhotoVALE to the Hong Kong Science & Technology Park with an exciting programme. Participating vendors showcased their latest technology, equipment, and hosting demonstrations and conducted seminars alongside HKIPPs photographers. Audiences had an opportunity to see how a photo-shoot was executed by professionals and were able to experience first hand what it took to create a first rate photograph.

DESIGN CONCEPT

In response to the theme “光 / 合作 / 用”, we would like to introduce a display strategy, in which various digital and analogue equipment have been applied, such as enlarger, video/overhead projector and lightbox. Through the display, we aimed to showcase the interrelated development between creativity and technological advancement. Through the AR experience, player can scan the AR codes on those enlarger to reveal and collect four essential items regarding traditional film photography, which are 35mm film, lens, camera body and photo paper. After finishing each task, the relevant video would be unleashed to play.

APP USER INTERFACE

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SHOOPY

E-Commerce App

The Sun Arcade

iOS & Android App

//// SharpMotion :: Portfolio - The Sun Arcade

The Sun Arcade

iOS & Android App

ABOUT

The Sun Arcade is conveniently siting at the city hub of Tsim Sha Tsui, it is where the largest T Galleria by DFS located with array of international top brands. With a total area of 205,000 square feet and 5 levels of podium accommodated more than 20 shopping and dining outlets, allowing you to experience a wide range of shopping delights on trendy and lifestyle fashion, as well as some other marvellous appetizing cuisine.