Category: Websites

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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Copyrights © 2025 All Rights Reserved.
//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.

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Copyrights © 2025 All Rights Reserved.
//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.
//// SharpMotion :: Portfolio - The German National Tourist Board

The German National Tourist Board

Social Media Campaign Minisite

ABOUT

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.

As part of its global campaign on the ‘Holidays in the heart of nature in Germany’ theme, the German National Tourist Board is focusing its international marketing activities in 2016 on facts relating to nature tourism.

PROJECT AIM

Central to the sales and marketing activities are the 130-plus protected national landscapes in Germany – 16 national parks, 15 UNESCO biosphere reserves and 104 nature parks. The sub-themes of ‘Surprises in Nature’ and ‘Nature’s Pleasures’ reveal lesser-known sides to and destinations in Germany, and provide tips and background stories.

The campaign was designed to boost fan growth and drive traffic by leveraging the influence of social media. With Facebook as a strong communication platform, we utilized the channel to reach our target audience and successfully delivered the engaging content in our quiz game minisite that drew the attention of our audience. In order to reach as much target audience as possible, participants would also be encouraged to share the campaign to their friends with rewards.

DESIGN THEME

The overall art direction of the minisite aimed at presenting a more vital and trendy image, with lucid and concise layout of flat graphic as well as horizontal parallax animation, a natural and vibrant tone of voice was created.

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//// SharpMotion :: Portfolio - Plaza Hollywood

Plaza Hollywood

Website Design

ABOUT

Plaza Hollywood is one of the largest shopping malls in Hong Kong's Kowloon East. It offers an unequalled environment of light and space, a place to shop, relax and enjoy life to the full.

www.plazahollywood.com.hk

"Best Shopping Website" in both "WebAward 2014" and "2014 IAC Award"

DESIGN THEME

We've revamped the website so as to make it mobile-friendly and responsive to different computer and mobile screen sizes. The design concept is enhanced with the help of latest technologies on animation effects, that offers a one-stop marketing experience with online branding, search engine optimization (SEO), social community building and the analysis of behavior of the online consumer.

A responsive layout with clean and minimal navigation & grid design, full screen background images are used to create a great visual impact. "Flat-design animated-graphics" is the iconic theme throughout the website.

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//// SharpMotion :: Portfolio - Butterfly Hotels

Butterfly Hotels

Website Design

ABOUT

At Butterfly Hotels, they focus on what truly matters. Transform visitors' experience with them - each hotel with its own unique personality, ever-improving services and distinct location to connect all visitors to the heart of the city. Situated at the core of Hong Kong’s prime districts like Central, Tsim Sha Tsui, and Sheung Wan, visitors will find a myriad of culinary delights, shopping centres, and exhilarating sightsees and attractions to make their stay a truly memorable one. With each Butterfly Hotel exuding its own unique style and design that blends in with its surrounding atmosphere and local characteristics, it is certain that their offerings will provide all visitors with a variety of choices to make their stay that much more unique and unforgettable.

www.butterflyhk.com

"Silver Winner - Hotel and Lodging Website” in "2020 W3 Awards"

and

"Outstanding Website" in "WebAward 2020"

JUDGE'S COMMENT (WEBAWARD 2020)

"The site appears to be truly mobile-first in its design approach, which is refreshing to see. The "Itinerary Planner" is absolutely brilliant. I've used similar tools in the past, but nothing that takes a user this far along — actually drawing the directions line to connect the POI to the hotel is a great user experience! Allowing the Book Now button to drop the booking tool down rather than directing users to a new page improves speed and efficiency — and, again, works great on a mobile. Overall, a great use of technology to improve the booking process!"

RelatedWorks

//// SharpMotion :: Portfolio - The German National Tourist Board

The German National Tourist Board

Social Media Campaign Minisite

ABOUT

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.

As part of its global campaign on the ‘Holidays in the heart of nature in Germany’ theme, the German National Tourist Board is focusing its international marketing activities in 2016 on facts relating to nature tourism.

PROJECT AIM

Central to the sales and marketing activities are the 130-plus protected national landscapes in Germany – 16 national parks, 15 UNESCO biosphere reserves and 104 nature parks. The sub-themes of ‘Surprises in Nature’ and ‘Nature’s Pleasures’ reveal lesser-known sides to and destinations in Germany, and provide tips and background stories.

The campaign was designed to boost fan growth and drive traffic by leveraging the influence of social media. With Facebook as a strong communication platform, we utilized the channel to reach our target audience and successfully delivered the engaging content in our quiz game minisite that drew the attention of our audience. In order to reach as much target audience as possible, participants would also be encouraged to share the campaign to their friends with rewards.

DESIGN THEME

The overall art direction of the minisite aimed at presenting a more vital and trendy image, with lucid and concise layout of flat graphic as well as horizontal parallax animation, a natural and vibrant tone of voice was created.

RelatedWorks