//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Chongqing IFS

Chongqing IFS

Website Design

ABOUT

Chongqing International Finance Square (Chongqing IFS), located at Jiangbeizui CBD, the financial center of Chongqing Liangjiang New Area, is the largest integrated development project in the area; with a gross floor area of 660,000 square meters, the project includes a 300-meter-high landmark skyscraper, a 114,000-square-meter high-end shopping mall, 4 Grade-A office buildings and the deluxe hotel Niccolo. With seamless linkage to the interchange station (Jiangbei Town Station) for metros Line 6 and Line 9 (under construction), the project enjoys easy transportation accessibility.

Chongqing IFS is the city’s new landmark for luxury shopping, dining, entertainment, lifestyle and an ideal place to work, stay and play. The premier 3-storeyed shopping mall is home to over 170 brands, among which nearly 30 brands are exclusive or first-time arriving in Chongqing. Chongqing IFS offers top-notch international brands, restaurants offering delicacies from around the world, a spacious real-ice skating rink, a boutique supermarket and a high-end cinema, all under one roof.

DESIGN THEME

Based on our proposed tagline “Unleash the Gravity of Possession - 牵动你的消费体验”, we’ve created a responsive layout with lucid grid design and concise navigation, aimed at presenting a more vital and trendy style. Full screen background images and videos with pseudo-gravitational effects applied to enhance the concept and visual impact, so that a more vibrant tone of voice was created.

//// SharpMotion :: Portfolio - Vivva L'hotel

Vivva L'hotel

Membership Loyalty Programme Website

ABOUT

The idea of this lifestyle store was blossomed by the founders of the company, Mr. Robert Lo and his wife, Nico. The couple has travelled to many countries over the years and their passion for interior design has been cultivated during the course of their business. Ski Portillo (where the idea of the boutique name comes from) is a unique resort located in the Andes Mountains 120 km from Santiago de Chile, where they have spent an unforgettable moment in this exceptional paradise.

We've been invited to create a set of brand identity for this new lifestyle concept store located in China.

LOGO DESIGN CONCEPT

Our lifestyle is what shapes our everyday lives, and to experience our lives to the fullest, merely seeing and touching the belongings that we own is not sufficient, but it's using all five of our senses (Tactile, Olfactory, Visual, Auditory & Gustatory) together to the fullest extent to feel the whole atmosphere and ambience, and to really relish it.

The concept of this logo is based on a pentagon, each corner representing each sense, the lines intertwining representing the joint senses, and the endless possibility of different combinations that will be provided by Portillo Estudio.

BRAND IDENTITY

MOTION GRAPHICS

Tagline: DEFINE & REFINE YOUR SPACE

Portillo Estudio, a new rising star in China home design, is like a fresh breeze sweeping across the stuffy summer of a steamy desert. People are all born with their uniqueness and individuality. No individuals are the same, not even between father and son, or mother and daughter. In Portillo Estudio, it is believed that a home is the most intimate place next to one's heart, a place where people can express themselves through their selection of colors, design, and the display of collectibles.

//// SharpMotion :: Portfolio - Chongqing IFS

Chongqing IFS

Website Design

ABOUT

Chongqing International Finance Square (Chongqing IFS), located at Jiangbeizui CBD, the financial center of Chongqing Liangjiang New Area, is the largest integrated development project in the area; with a gross floor area of 660,000 square meters, the project includes a 300-meter-high landmark skyscraper, a 114,000-square-meter high-end shopping mall, 4 Grade-A office buildings and the deluxe hotel Niccolo. With seamless linkage to the interchange station (Jiangbei Town Station) for metros Line 6 and Line 9 (under construction), the project enjoys easy transportation accessibility.

Chongqing IFS is the city’s new landmark for luxury shopping, dining, entertainment, lifestyle and an ideal place to work, stay and play. The premier 3-storeyed shopping mall is home to over 170 brands, among which nearly 30 brands are exclusive or first-time arriving in Chongqing. Chongqing IFS offers top-notch international brands, restaurants offering delicacies from around the world, a spacious real-ice skating rink, a boutique supermarket and a high-end cinema, all under one roof.

DESIGN THEME

Based on our proposed tagline “Unleash the Gravity of Possession - 牵动你的消费体验”, we’ve created a responsive layout with lucid grid design and concise navigation, aimed at presenting a more vital and trendy style. Full screen background images and videos with pseudo-gravitational effects applied to enhance the concept and visual impact, so that a more vibrant tone of voice was created.

//// SharpMotion :: Portfolio - brother

brother

Official E-Commerce Website

ABOUT

Plaza Hollywood is one of the largest shopping malls in Hong Kong's Kowloon East. It offers an unequalled environment of light and space, a place to shop, relax and enjoy life to the full.

DESIGN THEME

We've revamped the website so as to make it mobile-friendly and responsive to different computer and mobile screen sizes. The design concept is enhanced with the help of latest technologies on animation effects, that offers a one-stop marketing experience with online branding, search engine optimization (SEO), social community building and the analysis of behavior of the online consumer.

A responsive layout with clean and minimal navigation & grid design, full screen background images are used to create a great visual impact. "Flat-design animated-graphics" is the iconic theme throughout the website.