//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Hong Kong Cultural Infrastructure

Hong Kong Cultural Infrastructure

Visual Identity

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN





COLLATERAL DESIGN

//// SharpMotion :: Portfolio - China Int’l Import Expo 2018

China Int’l Import Expo 2018

Interactive Magic Book Visual Design

ABOUT

On November 10, 2018, the first ever China International Import Expo (CIIE) concluded in Shanghai. The expo brought together thousands of Chinese buyers with foreign companies and government representatives looking to export to the country. First announced by Chinese President Xi Jinping in May 2017, the expo marked the latest of a series of efforts to reverse global sentiments on China’s trade practices and to promote China as an open and free market.

The Hong Kong Exhibition Area set up by the Hong Kong SAR Government received overwhelming response from visitors from all over the world, effectively promoting Hong Kong's role as a strategic gateway and important hub connecting China to the world.

DESIGN THEME

Themed "Hong Kong In", the Hong Kong Exhibition Area was located inside the China Pavilion of the Country Pavilion for Trade and Investment. Rich in content, the exhibition introduced Hong Kong's strengths, major infrastructure projects, popular tourist attractions, and innovation and technology products and inventions. The visitors could also learn about Hong Kong's participation in the Belt and Road Initiative and the Guangdong-Hong Kong-Macao Greater Bay Area development, its contributions to the reform and opening up of the country, and the implementation of "one country, two systems" and the Basic Law.

With the use of various multimedia technologies, such as a transparent projection touch screen, mixed reality, holograms, 3D mapping, an interactive magic book and a naked eye 3D display, visitors could view the exhibition content in an interactive way.

MAGIC BOOK VISUAL DESIGN









//// SharpMotion :: Portfolio - The Garland Club

The Garland Club

Logo & VIP Card Design

ABOUT

The Garland Club 花荟 is a new loyalty and CRM program designed by HLC Group, best-in-class in Guiyang and nearby regions.

With a Chinese tagline「繁花似锦,精彩荟聚」which is inspired from the world of flowers embraced as garland, the club is aimed to bring an unprecedented benefits and experience to its registered members who visit D.Place, Garland Square and GY International Boulevard.

LOGO DESIGN CONCEPT

The logo design is based on the letterform of a lowercase “g” whereas its ear is ingeniously transformed by combining the radical (部首 : 艸) of Chinese character “花” (Flower) with a floral motif. Six white converging stripes around the bowl and loop of the glyph epitomize a broad spectrum of VIP members - (1) Convallaria, (2) Silver Lily, (3) Gold Rose, (4) Diamond Peony, (5) Platinum Tulip and (6) Garland Kids.

VIP CARD DESIGN



Platinum Tulip Card and Diamond Peony Card



Gold Rose Card, Silver Lily Card and Convallaria Card



Garland Kids Card



Pin Badge

//// SharpMotion :: Portfolio - Marco Polo German Bierfest 2018

Marco Polo German Bierfest 2018

Infographic Design

ABOUT

Celebrating Oktoberfest in style at the Marco Polo German Bierfest 2018, where guests can nosh on classic Bavarian dishes like crispy pork knuckle and pretzels, then wash it all down with Erdinger beer. German folk band Die Notenhobler set the mood with their rousing tunes and raucous drinking games. Already 27th anniversary since its inception in 1992, it has evolved to become one of Hong Kong’s longest-running outdoor Oktoberfest event.

PROJECT AIM

Being one of the official sponsors, Lufthansa Group and Munich Airport (5-Star carrier and airport nominated by Skytrax respectively) aimed to boost ticket sales and promote their social media channels during this exclusive gastronomic event. Targeting fun-loving guests who appreciate German culture with an eye to quality, an infographic backdrop has been designed to lure passers-by with a vibrant palette which set a welcoming and humorous tone to voice. Visualizing the details with an array of famous landmarks featuring Reichstagsgebäude, Brandenburger Tor, Kölner Dom and Schloß Neuschwanstein as well, the illustration also emphasizes Airbräu – the only airport brewery in the world, with its special beer “Gaudium” offered only at Munich Airport.



Infographic Design


Booth Standee



Booth Backdrop