The Garland Club

Logo & VIP Card Design

ABOUT

With a Chinese tagline「繁花似锦,精彩荟聚」which is inspired from the world of flowers embraced as garland, the club is aimed to bring unprecedented VIP experience to Guiyang. Holistic and integrated loyalty program for The Garland.

The Garland Club 花荟 is a new loyalty and CRM program designed by HLC Group, best-in-class in Guiyang and nearby regions. The club is aimed to bring an unprecedented benefits and experience to its registered members who visit D.Place, Garland Square and GY International Boulevard.

LOGO DESIGN CONCEPT

The logo design is based on the letterform of a lowercase “g” whereas its ear is ingeniously combined with the radical (部首: 艸) of Chinese character “花”. Those converging stripes around its bowl and loop epitomize the spectrum of VIP members.

VIP CARD DESIGN



Platinum Tulip Card and Diamond Peony Card



Gold Rose Card, Silver Lily Card and Convallaria Card



Garland Kids Card

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