ABOUT
Celebrating Oktoberfest in style at the Marco Polo German Bierfest 2018, where guests can nosh on classic Bavarian dishes like crispy pork knuckle and pretzels, then wash it all down with Erdinger beer. German folk band Die Notenhobler set the mood with their rousing tunes and raucous drinking games. Already 27th anniversary since its inception in 1992, it has evolved to become one of Hong Kong’s longest-running outdoor Oktoberfest event.
PROJECT AIM
Being one of the official sponsors, Lufthansa Group and Munich Airport (5-Star carrier and airport nominated by Skytrax respectively) aimed to boost ticket sales and promote their social media channels during this exclusive gastronomic event. Targeting fun-loving guests who appreciate German culture with an eye to quality, an infographic backdrop has been designed to lure passers-by with a vibrant palette which set a welcoming and humorous tone to voice. Visualizing the details with an array of famous landmarks featuring Reichstagsgebäude, Brandenburger Tor, Kölner Dom and Schloß Neuschwanstein as well, the illustration also emphasizes Airbräu – the only airport brewery in the world, with its special beer “Gaudium” offered only at Munich Airport.
Infographic Design
Booth Standee
Booth Backdrop
